Michal Ben Ami is a jewelry and accessories designer with extensive experience, who began her career in the field in 2010.

She is devoted to designing solid gold jewelry by hand, combining high-quality, striking materials with gemstones and diamonds of the highest grade.

Michal Ben Ami designs and produces gold jewelry for women at Moshav Ein Iron and at the Diamond Exchange in Ramat Gan. During her childhood on the moshav she was identified as gifted in geometry and symmetry, with a rare ability to see elements in three dimensions — an ability that shapes her designs to this day.

In her design process she draws inspiration from art, architecture and the material itself. The pieces are made of 18K and 14K gold, set with gemstones and diamonds of the highest grade, creating classic, aesthetic jewelry that is entirely her own.

Michal never studied goldsmithing formally. She began designing gold and diamond jewelry as a hobby and gradually developed her design and goldsmithing skills. Today she is a gifted designer of luxurious, elegant jewelry and accessories.

All pieces are sold under the brand named after her — BENAMI — and are handcrafted in the beautiful studio at Moshav Ein Iron. The studio gives her a free, clean space to create, and she also works by appointment from the offices at the Exchange in Ramat Gan.

The BENAMI jewelry brand stands at the forefront of jewelry design, combining quality, luxury, individuality and elegance.